Description: Part One: Business in a Changing World Chapter 1: The Dynamics of Business and Economics Appendix A The Business Plan Chapter 2: Business Ethics and Social Responsibility Appendix B The Legal and Regulatory Environment Chapter 3: Business in a Borderless World Chapter 4: Managing Information Technology and E-Business Part Two: Starting and Growing a Business Chapter 5: Options for Organizing Business Chapter 6: Small Business, Entrepreneurship, and Franchising Part Three: Managing for Quality and Competitiveness Chapter 7: The Nature of Management Chapter 8: Organization, Teamwork, and Communication Chapter 9: Production and Operations Management Part Four: Creating the Human Resource Advantage Chapter 10: Motivating the Workforce Chapter 11: Managing Human Resources Appendix C Personal Career Plan Part Five: Marketing: Developing Relationships Chapter 12: Customer-Driven Marketing Chapter 13: Dimensions of Marketing Strategy Part Six: Financing the Enterprise Chapter 14: Money and the Financial System Chapter 15: Accounting and Financial Statements Chapter 16: Financial Management and Securities Markets Appendix D Personal Financial Planning

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